Alice’s Kefir was a design task I produced during my Graphic Design Diploma course at Hornsby TAFE 2022. For this task we were ask to produce and design a Kefir probiotic drink logo, brand guide and product packaging.

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I wanted to portray a 1960s feel to my Kefir company so I have chosen a bold psychedelic cursive typeface commonly seen in this era. 
For the logo design I wanted to produce a portrait design of Dolly Parton and incorporate a country cartoon flare. I have added a milk splash to the background and a cowboy hat and neck scarf to tie in the country and dairy theme of this product. 

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The colour palette I have chosen is bright and soft pastels as well as black. I think this colour palette and type face work effectively with my logo design without making it targeted too much towards females.

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I enjoyed designing this logo adding in some of my own design flair whilst keeping to the brief.