My Pa to Independence is a privately run business providing person centred support to people with disabilities. 
Clair the owner contacted me in need of a logo design, email signature, business card and help with an already existing website.

Design Branding:
I chose to use Acumin Variable Concept Light typeface for its clear readability and modern feel. In designing the logo Clair had one main idea she wanted portrayed; a group of people sitting in a circle with a person in the centre to resemble the support network which My PA helps to create and the link everyone has together. 

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I produced many variations of the chosen logo design and the one that spoke to Clair the most was the idea of each character in a different colour showing a uniqueness and individuality that not one person is the same. I also chose these to be variations of the colour green as green is associated with mental health and is an uplifting and inviting colour. When it came to the email signature and business cards Clair wanted a clean minimal look which I believe I achieved.

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Comment from Clair: “ I like how Grace was able to make the people in my logo seem three dimensional  with there arms reaching out. I also love the incorporation of the green colours as my original logo was only black and white.”

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