Pearsons Carpentry is a small business located on the East Coast of Australia.
Connor Pearson the owner of this business was very open with the design style for his logo design and brand guide as long as it consisted of a modern and industrial feel.
 
Connor also has a passion for Roman and Greek mythology, so I thought incorporating a personal aspect into his branding would show uniqueness and set him apart from other carpentry businesses in the area.

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When researching current carpentry logo designs, I found a lot of logo icons were outlines of houses and building structures. Although these icons have been used a lot, I still wanted to incorporate one on a brand style guide to give as an option.
Luckily enough Connor saw the direction I was portraying in the brand guide and chose this design without wanting any changes.

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Comment from Connor: “ Grace took my design style and incorporated a personal element which I didn’t originally think of but love. I love the building icon and font she used.”